giffgaff's perfect cuffing season tariff

As the nights grow longer and the temperature drops, the nation is ready to turn those chilly evenings into steamy encounters. Our latest research reveals that more than 1 in 3 single Brits (40%) are hunting for love this cuffing season, so we’ve got the perfect Cuffing Tariff for you, with all the data you need to spice things up!

The nation’s dating habits

The new research commissioned by giffgaff (1), in partnership with Lovehoney, delves deep into the dating habits of the nation.

Wanting someone to snuggle during the winter months (32%) and simply being horny (15%) are among the top reasons why the nation is looking to find someone this cuffing season - the time when Brits seek love during the colder months. With the festivities upon us, it’s no wonder that New Year’s Eve (35%) and Christmas Day (34%) are the top upcoming occasions when us horny Brits want to cuff someone this winter.

Putting the ‘date’ in ‘data’

Love is demanding both on time and mobile data as giffgaff found that 3 in 10 (27%) Brits spend up to 2 hours sexting and video calling their love interest a day, plus a fifth (19%) indulge in phone sex. Over half of Brits (51%) would even consider increasing their mobile tariff to accommodate their dating habits, so it’s clear you need two perfect matches in your life; your date and your data.

That’s why giffgaff’s 120 GB for just £15 is the perfect tariff this cuffing season that will keep you swiping, dating and sexting to your heart’s content.

Green flags and deal breakers

When it comes to finding the right match, a good sense of humour tops the UK’s wish list (70%), with a further 62% craving open communication. Over a quarter (27%) reveal that disrespect and lack of kindness are the biggest deal breakers, followed closely by poor hygiene (21%) and bad communication (11%). Take note: communication is key.

Dating apps are still going strong

With an estimated 452 million people looking to seek love online by 2028 (2), it’s no surprise that two-thirds (67%) of Brits are likely to swipe on dating apps this cuffing season, with over a tenth (13%) swiping through 25+ profiles a day! In fact, less than a quarter (23%) plan to hit the club to meet someone IRL. In-person meet cutes are a thing of the past.

Stay connected with giffgaff and Lovehoney

Sophie Wheater, our Chief Marketing Officer, said: “As the nation gears up to find love this winter, giffgaff is the ultimate wingman for finding your perfect match. There is a clear desire for new relationships, and this season brings a unique opportunity to create lasting memories. Our Cuffing Tariff is about keeping your swipes and conversations flowing with plenty of data, so you can find love your way. After all, there’s something special about sharing winter traditions and warm moments with someone by your side.

“We’re all about keeping you connected without overpaying. Whether it’s through our Best Plan Advice that makes sure you’re always on the best value plan or the 1 GB we offer if you run out of data - you’ll be able to slide into DMs or plan the perfect date at any time with giffgaff.”

This cuffing season, giffgaff and Lovehoney have teamed up to offer the ultimate combo to help the nation discover true sexual happiness: 120 GB at £15 from giffgaff and affordable, top-notch toys and everything you need to have safe sex with Lovehoney - keeping you connected and satisfied, now and beyond.

Sources

(1) Research of 1,000 UK Single adults open to dating conducted by OnePoll between 31st October and 4th November 2024

(2) Online dating worldwide - Statistics & Facts: https://www.statista.com/topics/7443/online-dating/

(3) Data from Lovehoney’s nationally representative study carried out by Lucid/Cint in July 2023, with 2,054 respondents over the age of 18.

Cuffing Tariff - 120GB for just £15 - 18 month commitment required. Terms apply, see giffgaff.com/terms/promotions.