Our ethics

giffgaff was built around the single principle of Mutuality. That's why we exist.

This means giffgaff believes in a better deal for everyone. That's why we do things differently to big mobile networks.

We don't like waste or excess

OK, let's be clear - we are not claiming that we are going to save the world. We are a mobile network, not an eco-movement. However, we firmly believe in doing our bit, and we genuinely want to be the most environmentally friendly mobile network out there. We try to avoid excess in any area, and we think that makes us a better alternative. For example...

    We're online only. We have no wasteful shops or excessive call centres.

We are SIM only - and proud of it

We're a SIM only business, which means that we only give away SIM cards. We don't believe that the UK really needs any more handsets. We all have loads of them lying around in drawers anyway*.

But if you bought a shiny new handset don't worry, our SIM will work - just remember to give your old one to someone who can use it - heck, we'll even give you a spare SIM to go in it.


*According to a survey conducted by The Recycling Factory in 2009, there are over 90 million unused mobile phones lying around in drawers across the UK. What are they doing there when they could all be used with a giffgaff SIM?

We get involved with charities


We try to do our bit to make this world a slightly better place . We are committed to get involved with the charity or cause that our community decides.

We think that involvement with charities is not only about giving part of our profits; we also want to help support the causes that our members select.

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